Branding & Identity
A collection of branding and identity systems developed for a variety of clients over the years.
KYCC (Koreatown Youth + Community Center)
KYCC (Koreatown Youth and Community Center) was established in 1975 to support a growing youth population in Los Angeles. Today, KYCC is the leading multi-service organization in Koreatown, helping children and their families in education, health, housing, and finances. We believe if the family is healthy, our community will thrive. KYCC is committed to making Koreatown a safe and beautiful place to live and work.
Koreatown is the largest and most diverse neighborhood in Los Angeles. We’ve had the great pleasure of collaborating with KYCC’s Senior Communications Editor, Katherine Kim, to create the identity system inspired by its original logo and the windows of the opportunity it makes for Koreatown and Los Angeles as a whole.
Dirty Laundry
Client: Houston Hospitality
Deep in the basement of a Hollywood silver-screen era apartment building lies a speakeasy that once belonged to Rudolph Valentino and was often co-hosted by Mae West.
The grime meets glamor concept takes inspiration from prohibition-era typography and design. The website features a responsive skeuomorphic design with an integrated reservation system provided by Seven Rooms and a mobile version that allows iPhone and iPad users to make reservations from their handheld devices.
LIGHTWRX
LIGHTWRX is a styling and production studio is made up of husband and wife duo Archi & Jane Prudencio. We developed a minimal yet sophisticated identity system inspired by light and the couple's affinity to sacral energies.
Leon Cigars
In this case study, we brought a fresh take on the brand for a local family-owned establishment that's been serving the L.A. area for over a decade. Drawing inspiration from the traditional cigar-box aesthetic while marrying contemporary nuances and typographic form, we designed a bespoke wordmark and crown icon that would translate across various mediums to appeal to past and future aficionados.
